Conference Agenda

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The Annual CUSO Conference is full of timely sessions packed with fresh ideas and innovative solutions to the issues facing today’s credit unions.

Thursday, December 2, 2021

Schedule subject to change. Registered guests are welcome during these (GP) credit union conference events.

Earn 12 CPE credits while attending this conference.

11:30 a.m. - 1:00 p.m.

Conference Registration

1:00 – 1:15 p.m.

Opening Remarks

1:15 – 2:15 p.m.

Five Impactful Collaborative CUSO Initiatives

Sundeep Kapur, Founder, Digital Credence

As member service organizations we continue to invest in our purpose; the betterment of our members financial lives, investments in the communities we serve, and a constant pursuit of excellence. What is it that we can do well and do even better together? The charter lies in our purpose, “betterment.”

With a trifecta focus on market needs, strength in numbers, and leveraging our strengths correctly – our discussion will be driven by these key rising trends:

  • Delivering on the need for speed and relevance via digital, especially mobility

  • Leveraging data, analytics, and insight to drive true personalization

  • Facilitating everyday money movement to stay relevant and enhance share of wallet

  • Creating a center of expertise focused on DevOps - agility through software development

  • Driving financial wellness through customized, consistent, and concise insight

Join us for an insightful session on five impactful CUSO ventures which can be accelerated by pragmatic collaboration. Investing judiciously into all, some, or one of these five ventures will accelerate your success and continue to drive long-lasting member benefits. Our success comes from purposeful service.

2:15 – 2:30 p.m.

Networking and Refreshment Break

2:30 – 3:30 p.m.

Why CUSOs Matter

Merry Pateuk, Senior Vice President, Industry Engagement, PSCU

Making the most of current business opportunities while simultaneously exploring options for the future requires a clear understanding of how to innovate, and manage and lead change, on multiple fronts – all at the same time. CUSOs play a valuable role for their credit union owners when it comes to achieving successful organizational ambidexterity. This session will explore why CUSOs matter to the credit union industry and the importance of leveraging these partnerships.

3:30 – 3:45 p.m.

Daily Wrap Up

5:00 – 6:00 p.m. (GP)

Welcome Reception

Join us for cocktails, light dining, and great conversation. Registered guests are welcome to attend.

CU Conferences is grateful for the support of its sponsor, OM Financial, and would like to thank them for co-sponsoring the reception. Learn more about OM Financial.

Friday, December 3, 2021

8:00 – 9:00 a.m. (GP)

Sit-Down Breakfast

Join us for a hearty sit-down breakfast. Registered guests are welcome to attend.

9:00 – 9:15 a.m.

Opening Remarks

9:15 – 10:15 a.m.

Multi-Channel Lending Platforms, CECL Compliance, Big Data, Loan Partipations, and Building the CU Brand Via CUSOs

Walt Agius, CEO, CU Lending Edge

This session will encompass CUSO opportunities overall, but more importantly, how CUSOs are the model for tying everything together, creating efficiency and scale, and how and why CUSOʼs can and should literally save a huge segment of the credit union marketplace.

Walt will make the case for developing and managing a collaborative lending CUSO or at least developing a CUSO Product Division within an existing CUSO for the sole purpose of generating a constant flow of quality loans for any and every CU. Heʼll discuss how and why only under the CUSO structure, we can and should build and maintain a multi-channel lending program (Direct, Indirect, Refi, Online, Loan Participation) that produces loan originations from multiple sources, for multiple lenders, assuring that no one ever misses a quality loan or new member opportunity. Through the CUSO structure every participant, owner, investor, and user regardless of size and/or resources, field of membership, or geographic location can compete in any market in any and every loan product segment.

You will leave with a full understanding of the value of CUSOs and the overall opportunities under the CUSO structure and with the ability to take home a real opportunity to participate in an existing CUSO that will absolutely help your CU achieve several of your strategic objectives. GUARANTEED!

10:15 – 10:30 a.m.

Networking and Refreshment Break

10:30 – 11:30 a.m.

CUSOs Supporting Credit Unions as Financial Health Providers

Merry Pateuk, Senior Vice President, Industry Engagement, PSCU

The pandemic has heightened the importance of financial well-being for all. Hear how collaborating with CUSOs can support credit union efforts to serve a financial health providers for their members.

11:35 a.m. – 12:35 p.m.

You Can Invest in a CUSO No Matter Your Size

Becky Reed, CEO, Lone Star Credit Union

Lone Star Credit Union started a CUSO at $115 million in Assets and so can you! Learn how investing in a CUSO can benefit your credit union.

12:35 – 1:35 p.m. (GP)

Group Luncheon

Join us for lunch. Registered guests are welcome to attend.

1:35 – 2:20 p.m.

Reason, Season, Lifetime: Your Journey to Becoming the Primary Financial Institution

Sundeep Kapur, Founder, Digital Credence

Consumers need financial institutions to complete their financial journeys. They need money that drives everyday economics - it drives their needs, helps with problems, and fuels their aspirations. The consumer we serve has a myriad of choices in who they use and they can have more than 10 financial relationships in their lifetime. And of course, the pandemic has accelerated and changed a lot!

How do we insert ourselves into the center of each relationship? How do we become part of everyday transactions? Do you know what these consumers truly want? How do we leverage emerging technology as an enabler? What does it take to become the primary financial institution?

Join us for pragmatic and innovative insight driven by research, including:

  • A survey of more than 5000 financial institution professionals

  • Evaluation of fintech solutions, challenger banks, and investments by large financial institutions

  • A true and deep understanding of what consumers really want

This inspirational prescriptive discussion will highlight the top 10 key challenges we face, provide real case studies, and provide us with the right questions to ask as we chart our roadmap for success.

2:20 – 3:20 p.m.

Panel Discussion

Ask questions. Share ideas. Leave with valuable information.

3:20 – 3:30 p.m.

Daily Wrap-Up

Saturday, December 4, 2021

8:00 – 9:00 a.m. (GP)

Sit-Down Breakfast

Join us for a hearty sit-down breakfast. Registered guests are welcome to attend.

9:00 – 9:05 a.m.

Opening Remarks

9:05 – 10:05 a.m.

Care and Feeding For Your Collaborative CUSO

Walt Agius, CEO, CU Lending Edge

Explore how and why credit unions should collaborate to their fullest to compete when Walt Agius reviews a case study in getting a new collaborative CUSO off the ground. Learn what CU board members should do to help and discuss the right mindset and expectations for all participants. Do CUSO’s work? Absolutely. But, like any other business, CUSO success comes with diligent planning, good strategy and solid business implementation and management. It may not be easy, but few things that are as rewarding are easy. Make a commitment to getting something done in 2022. Discover how you can be a successful CUSO partner!

10:05 – 10:20 a.m.

Networking and Refreshment Break

10:20 – 11:20 a.m.

Leveling the Playing Field - Using CUSOs to Leverage Technology Trends

Becky Reed, CEO, Lone Star Credit Union

Technology is changing constantly – can your credit union keep up? Learn how partnering with a technology CUSO can be a game changer for your credit union’s future.

11:25 a.m. – 12:25 p.m.

Strategic Mergers & Acquisitions (M&A): Exploring External Growth

John Dearing, Partner/Managing Director, Capstone

How can your credit union offer more value to your members? Consider growing through acquisition. Acquisition, or external growth, can be a powerful tool for quickly adding new products and services to meet demand and increase benefits for your members.

  • New ideas for strategic growth

  • Acquisition as a growth strategy

  • Developing strategic criteria

  • Tools for exploration & execution of an acquisition

Mergers & Acquisitions is one of the quickest and most effective ways to grown. John Dearing will lead you through an examination of whether M & A is the right strategy for your credit union.

12:25 – 12:45 p.m.

Daily Wrap-Up

Take the Afternoon & Evening to Enjoy the Sites, Sounds & Flavors of St. Petersburg!

Sunday, December 5, 2021

Travel Day. Have a safe trip home!