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Join credit union board of directors, board chairs, supervisory committee members, CEOs, senior management, committee members, branch managers & other credit union leaders from across the country for an exploration of today’s biggest challenges facing credit unions. Return to your credit union revitalized with fresh ideas & innovative solutions for taking your credit union to the next level.
Earn 10.8 CPE credits while attending this conference.
Conference Quick Links:
Registration & Hotel Information
Registration & Hotel Information
Conference Registration
Conference Registration
We offer an excellent educational return on your conference investment. Register early for greatest savings.
On or Before March 11, 2027: $1395
March 12, 2027 – April 8, 2027: $1445
April 9, 2027 and Beyond: $1495
Guest Program: $329
Guest Program
Guest Program
Our guest program enables your registered guest(s) to join you during the following conference events: ($329 additional per guest)
Thursday's Reception
Friday's Breakfast
Friday's Luncheon
Saturday’s Breakfast
Hotel Reservation
Hotel Reservation
Call Paris Las Vegas at 877-603-4389 and be sure to mention the conference code: SPCUC7 or Book Your Room Online
Room rates starting at $229*.
*A daily resort fee of $39.95 will be added
Rates are based on availability. If you are unable to book a room, call CU Conferences at 888-465-6010 for assistance.
Ground Transportation*
Ground Transportation*
The Harry Reid International Airport (LAS) is approximately 6 minutes from Paris Las Vegas.
■ Taxi ride is approximately $20 from the airport to the hotel
■ Uber and Lyft are also available
*Rates are only estimates
Weather
Weather
The weather in Las Vegas during the month of May is generally mid 80s during the day to low 60s at night.
Speaker Information
Speaker Information
Bill McKenna, President & CEO
McKenna Marketing Group
Kimathi Marangu,
Audit and Advisory Board Member
Stanford Federal Credit Union
Tammy O'Hara, Executive Benefits Consultant
PARC Street Group
Paul Robert, CEO
FI Strategies, LLC
Rory Rowland, Consultant & Author
Rowlant Consulting
More Speakers TBD, Stay Tuned for More Information.....
Conference Agenda
Conference Agenda
Schedule subject to change. Registered guests are welcome during these (GP) credit union conference events.
Thursday, May 13, 2027
Thursday, May 13, 2027
11:30 a.m. - 1:00 p.m.
11:30 a.m. - 1:00 p.m.
Conference Registration
Conference Registration
1:00 p.m. - 1:15 p.m.
1:00 p.m. - 1:15 p.m.
Opening Remarks
Opening Remarks
1:15 – 2:15 p.m.
1:15 – 2:15 p.m.
Topic TBD
Topic TBD
Tammy O'Hara
Executive Benefits Consultant
PARC Street Group
2:15 – 2:25 p.m.
2:15 – 2:25 p.m.
Credit Union Compensation Philosophy Rewarding & Retaining Key Executives
Credit Union Compensation Philosophy Rewarding & Retaining Key Executives
Parc Street Group Representative
2:25 – 2:40 p.m.
2:25 – 2:40 p.m.
Networking and Refreshment Break
Networking and Refreshment Break
2:40 – 3:40 p.m.
2:40 – 3:40 p.m.
Digital Marketing Demystified: What Directors Need to Know
Digital Marketing Demystified: What Directors Need to Know
Bill McKenna
President & CEO
McKenna Marketing Network
Digital marketing continues to evolve rapidly, and artificial intelligence is accelerating that change. While directors don’t need to understand every platform or tactic, they do need a clear picture of how digital marketing supports growth, member engagement, and the overall strategic direction of the credit union.
Participants will learn:
How digital marketing supports member growth and engagement
The key digital channels credit unions should be using today
Where AI is beginning to influence marketing strategy and execution
How data and personalization are improving member communications
What metrics boards should watch to measure marketing effectiveness
The questions directors should be asking about digital strategy, investment, and results
3:40 – 3:45 p.m.
3:40 – 3:45 p.m.
Daily Wrap-Up
Daily Wrap-Up
5:00 – 6:00 p.m. (GP)
5:00 – 6:00 p.m. (GP)
Welcome Reception
Welcome Reception
Join us for cocktails, light dining, and great conversation. Registered guests are welcome to attend.
CU Conferences is grateful for the support of its sponsor, PARC Street Group, and would like to thank them for sponsoring the reception. Be sure to visit with one of their representatives.
Friday, May 14, 2027
Friday, May 14, 2027
8:00 - 9:00 a.m. (GP)
8:00 - 9:00 a.m. (GP)
Breakfast
Breakfast
Join us for a hearty breakfast. Registered guests are welcome to attend.
9:00 – 9:15 a.m.
9:00 – 9:15 a.m.
Opening Remarks
Opening Remarks
9:15 – 10:15 a.m.
9:15 – 10:15 a.m.
37 Leadership Masters
37 Leadership Masters
Rory Rowland
Consultant, Author
Rowland Consulting
Leadership isn't about trial and error. It's about tapping into the minds of the masters. The "37 Leadership Masters" program gives you a decided advantage by distilling the essential wisdom from the most influential leadership books and their battle-tested practices of America's most celebrated leadership gurus. This is your fast track to becoming an exceptional leader.
10:15 – 10:30 a.m.
10:15 – 10:30 a.m.
Networking and Refreshment Break
Networking and Refreshment Break
10:30 – 11:30 a.m.
10:30 – 11:30 a.m.
Culture Shift: The Director’s Role in Attracting the Next Generation
Culture Shift: The Director’s Role in Attracting the Next Generation
Paul Robert
CEO
FI Strategies, LLC
An aging membership and workforce pose long-term sustainability risks. Directors must champion cultural shifts that attract younger members and retain talent. This session provides actionable insights into how board decisions influence organizational culture, succession planning, and generational relevance.
11:35 a.m. – 12:35 p.m.
11:35 a.m. – 12:35 p.m.
Topic TBD
Topic TBD
Kimathi Marangu
Audit Committee and Advisory Board Member
Stanford Federal Credit Union
12:35 – 1:35 p.m. (GP)
12:35 – 1:35 p.m. (GP)
Group Luncheon
Group Luncheon
Join us for lunch. Registered guests are welcome to attend.
1:35 p.m. – 2:35 p.m.
1:35 p.m. – 2:35 p.m.
Online Reputation Management: A Strategic Asset
Online Reputation Management: A Strategic Asset
Bill McKenna
President & CEO
McKenna Marketing Network
Your credit union’s online reputation has become an important part of its brand. Reviews, ratings, search results, and member feedback all influence trust and can impact a consumer’s decision to join. Directors need to understand how reputation management supports growth, strengthens member relationships, and protects the credit union’s brand.
Participants will learn:
Why online reputation matters to credit union growth
How reviews and ratings influence consumer decisions
The connection between member experience and online reputation
How to encourage more positive member reviews
How negative reviews should be monitored and addressed
What directors should be asking about reputation strategy and results
2:40 p.m. – 3:40 p.m.
2:40 p.m. – 3:40 p.m.
Topic and Speaker TBD
Topic and Speaker TBD
3:40 – 3:50 p.m.
3:40 – 3:50 p.m.
Daily Wrap-Up
Daily Wrap-Up
Saturday, May 15, 2027
Saturday, May 15, 2027
8:00 – 9:00 a.m. (GP)
8:00 – 9:00 a.m. (GP)
Breakfast
Breakfast
Join us for a hearty breakfast. Registered guests are welcome to attend.
9:00 – 9:15 a.m.
9:00 – 9:15 a.m.
Opening Remarks
Opening Remarks
9:15 – 10:15 a.m.
9:15 – 10:15 a.m.
Beyond Service: Why You Need to Invest in Memorable Member Experience
Beyond Service: Why You Need to Invest in Memorable Member Experience
Paul Robert
CEO
FI Strategies, LLC
Member expectations are evolving, and credit unions must go beyond traditional service to remain relevant. Directors will learn how strategic investments in member experience can differentiate the credit union in a crowded market. This session supports board-level decisions that enhance value and deepen member relationships.
10:15 – 10:30 a.m.
10:15 – 10:30 a.m.
Networking and Refreshment Break
Networking and Refreshment Break
10:30 – 11:30 a.m.
10:30 – 11:30 a.m.
Your Competitive Edge: A Process, Not a Plan
Your Competitive Edge: A Process, Not a Plan
Rory Rowland
Consultant, Author
Rowland Consulting
Strategy is no longer a one-time exercise or a plan to put on the shelf and forget. In today's fast-moving world, sustainable success requires treating strategy as a continuous, evolving process. This program moves beyond static planning and instead helps build a flexible system that keeps your organization focused, adaptable, and ahead of the competition. You'll learn how to develop a strategic mindset across the whole team, empowering everyone to contribute to your goals and respond quickly to changes. This is a complete guide for building long-term success and maintaining your competitive edge.
11:30 – 12:00 p.m.
11:30 – 12:00 p.m.
Daily Wrap-Up
Daily Wrap-Up
Take the Afternoon & Evening to Enjoy
the Sites, Sounds & Flavors of Las Vegas!
Take the Afternoon & Evening to Enjoy
the Sites, Sounds & Flavors of Las Vegas!
Sunday, May 16, 2027
Sunday, May 16, 2027
Travel Day - Have a Safe Trip Home!
Travel Day - Have a Safe Trip Home!
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