Spring Training

March 13 – 16, 2025 | Scottsdale Plaza Resort | Scottsdale, Arizona

Conference Details

Revitalize your spirit, refresh your skills and renew your dedication at CU Conferencesʼ annual Credit Union Spring Training Conference. Held during two different weeks in March and in two invigorating & scenic locations. 

And, you will have valuable networking time with fellow board of directors, board chairs, supervisory committee members, senior managers, marketing and business development managers and other credit union professionals from across the country. 

Earn 10.8 CPE credits while attending this conference.

Registration & Hotel Information

Conference Registration

We offer an excellent educational return on your conference investment. Register early for greatest savings.

Guest Program

Our guest program enables your registered guest(s) to join you during the following conference events: ($259 additional per guest)

Hotel Reservation

Book your room online or call the Scottsdale Plaza Resort at (800) 832-2025. Be sure to mention CU Conferences to receive rates starting at $299. The resort fee is waived when you book through CU Conferences' room block.

Rates are based on availability. If you are unable to book a room, call CU Conferences at 888-465-6010 for assistance.

Airport and Ground Transportation

Phoenix Sky Harbor International Airport (PHX) is approximately 30 minutes from the Scottsdale Plaza Resort. Self-parking at hotel is available at no additional cost.

**All rates listed are subject to change and are estimates. Please check rates with the ground transportation taxi and shuttle booth prior to departure.

Weather

The weather in Scottsdale during the month of March is rather pleasant. The average temperature reaches a high of about 76° during the day and a crisp 44° in the evenings. We suggest a light coat for the cooler evenings. 

Speaker Information

Celeste Cook, CEO
cuStrategies, LLC

Bill McKenna, President
McKenna Marketing Network

Paul Robert, CEO
FI Strategies, LLC

Agenda

Thursday, March 13, 2025

The Spring Training agenda is full of timely sessions packed with fresh ideas and innovative solutions to the issues facing today’s credit unions. (Agenda subject to change)

11:30 a.m. - 1:00 p.m.

Conference Registration

1:00 – 1:15 p.m.

Opening Remarks

1:15 – 2:15 p.m. 

Topic TBD

Paul Robert
CEO
FI Strategies, LLC


2:15 – 2:25 p.m. 

Premier Sponsor - PARC Street Partners

2:25 – 2:40 p.m. 

Networking and Refreshment Break

2:40– 3:40 p.m.

Topic TBD

Celeste Cook
CEO
cuStrategies, LLC


3:40 – 4:00 p.m.

Daily Wrap Up

5:00 – 6:00 p.m. (GP)

Welcome Reception

Join us for cocktails, light dining, and great conversation. Registered guests are welcome to attend.

CU Conferences is grateful for the support of its sponsor, PARC Street Partners, and would like to thank them for co-sponsoring the reception. 

Friday, March 14, 2025

8:00 – 9:00 a.m. (GP)

Breakfast

Join us for a hearty breakfast. Registered guests are welcome to attend.

9:00 – 9:15 a.m.

Opening Remarks

9:15 – 10:15 a.m. 

Topic TBD

Bill McKenna
President
McKenna Marketing Network


10:15 – 10:30 a.m. 

Networking and Refreshment Break

10:30 – 11:30 a.m. 

Topic TBD

Celeste Cook
CEO
cuStrategies, LLC


11:30 a.m. – 12:30 p.m.

Topic TBD

Paul Robert
CEO
FI Strategies, LLC


12:30 – 1:30 p.m. (GP)

Group Luncheon

Join us for lunch. Registered guests are welcome to attend.

1:30 – 2:30 p.m. 

Topic TBD

Bill McKenna
President
McKenna Marketing Network


2:30 – 3:30 p.m. 

Topic TBD

Celeste Cook
CEO
cuStrategies, LLC

3:30– 3:45 p.m. 

Daily Wrap-Up

Saturday, March 15, 2025

8:00 – 9:00 a.m. (GP)

Breakfast

Join us for a hearty sit-down breakfast. Registered guests are welcome to attend.

9:00 – 9:05 a.m.

Opening Remarks

9:05 – 10:05 a.m.

Topic TBD


Bill McKenna
President
McKenna Marketing Network


10:05 – 10:20 a.m.

Networking and Refreshment Break

10:20 – 11:20 a.m.

Topic TBD

Paul Robert
CEO
FI Strategies, LLC

11:20 a.m. – 12:20 p.m.

Optional Roundtable Discussion

Exchange ideas with fellow participants during a lively discussion. This roundtable will allow time for discussion on key topics followed by representatives from each table sharing thoughts and ideas discussed at their particular table.

12:20 – 12:30 p.m.

Conference Wrap-Up

Sunday, March 16, 2025

Travel Day - Have a Safe Trip Home!

Register Early and Save!