Conference Agenda

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The National Directors Roundtable Conference is full of timely sessions packed with fresh ideas and innovative solutions to the issues facing today’s credit unions.

Monday, October 14, 2019

PreConference Workshop: Board Development & Responsibilities

Presented by Bruce Hoogstraten, President, Geo-San, Inc

Schedule subject to change. Registered guests are welcome during these (GP) credit union conference events.

Earn 19.1 CPE credits when you attend both the optional PreConference and Conference. (15.6 for main conference)

11:30 a.m. - 1:00 p.m.

PreConference Registration

(Those attending the main conference are welcome to register at this time as well)

1:00 – 1:15 p.m.

Opening Remarks

1:15 – 2:30 p.m.

Part One

In the first portion of the PreConference, Bruce will share some thoughts and best practices for developing your board of directors and creating an associate board member program. Is your board complacent? If so, it’s probably because some boards never change. A well-functioning and properly structured board of directors provides good governance and has never been more important.

Session Highlights:

■ Board responsibilities

■ Board assessments and evaluations

■ Board composition

■ Board succession and development

■ Associate board member programs

■ Recruiting & securing productive board members

2:30– 2:45 p.m.

Networking and Refreshment Break

2:45– 4:15 p.m.

Part Two

Bruce will offer a comprehensive review of your responsibilities to manage and evaluate the CEO as well as a mock compensation package. Do you have a detailed method to evaluate and compensate your CEO? Is your plan linked directly to your credit union’s missions, goals, values, and vision? Do you evaluate your CEO with subjective and objective criteria?

Additional Highlights:

■ Benchmarks for CEO pay

■ Sample evaluation program

■ Evaluation methodology

■ Sample incentive pay program

4:15– 4:30 p.m.

PreConference Wrap Up

Monday Evening, October 14, 2019

Schedule subject to change. Registered guests are welcome during these (GP) credit union conference events.

11:30 – 5:30 p.m.

Conference Registration

5:00 – 6:30 p.m. (GP)

Welcome Reception

Welcome Reception – Join “The Ones In Red,” and your credit union conference peers from across the country & their guests for cocktails, light dining & great conversation!

CU Conferences is grateful for the support of its sponsor, OM Financial, and would like to thank them for co-sponsoring the reception. Learn more about OM Financial.

Tuesday, October 15, 2019

7:30 – 8:30 a.m.

Conference Registration

7:30 – 8:30 a.m. (GP)

Sit-Down Breakfast

Join us for a hearty sit-down breakfast. Registered guests are welcome to attend.

8:30 – 8:45 a.m.

Opening Remarks

8:45 – 10:00 a.m.

Recruiting and Retaining Successful Leaders

Chris Jones, ChFC, CLU, CFP, Executive Benefits Consultant, OM Financial

When a credit union board is able to continuously recruit and retain talented leaders throughout the organization, it truly has an advantage in the marketplace. Of course, the inverse is true as well. If this skill or focus is lacking in any way, then the credit union, employees and membership will suffer.

  • What is the value of a successful leader, and how do you know if you have one?
  • How do you retain your leadership, what are they really looking for to make your credit union their career? (It’s a lot more than just money.)
  • How do you recruit the right CEO?
  • Once you have the right CEO replacement, how do you ensure a successful transition?

10:00 – 10:20 a.m.

Networking and Refreshment Break

10:20 – 11:20 a.m.

Building a Better Organizational Structure

Tom Glatt, Jr., Principal/Strategy Consultant, Glatt Consulting Group

Did you know that misaligned credit union organizational structure is the root cause of poor performance? That’s right. If your organizational structure is not built well you will be more likely to have lower growth rates, smaller financial relationships, lower efficiency and higher delinquencies and charge offs than your peers. Organizational structure matters, and it should be of critical concern to you as a credit union leader.

So, what is the right way to align your credit union? In this timely session, long-time credit union consultant Tom Glatt, Jr. will share insight gleaned from a career’s worth of study of the organizational alignment and placement of key management and governance disciplines at leading institutions—leaving you with effective new ideas and strategies for reorganizing your credit union for maximum performance and results.

11:25 a.m. – 12:25 p.m.

Cybersecurity from the Dark Side - Ten Ways to Lose Everything

Randy Romes, Principal/Information Security, CliftonLarsonAllen

Organized crime has figured out how to make money through computer hacking & cyber fraud. They are developing and applying “business models” to improve and enhance their techniques and profitability, which have resulted in significant compromises of back end payment systems such as SWIFT, ACH, & credit card processing.

This session will discuss common situations and exceptions (both known & unknown) that often lead to intrusions and breaches. We’ll explore case studies from publicly acknowledged breaches and penetration testing assessments, describe lessons learned from each event, and highlight key control strategies, and specific critical controls that need to be in place to prevent and/or mitigate these types of breaches.

12:25 – 1:35 p.m. (GP)

Group Luncheon

Join us for lunch. Registered guests are welcome to attend.

1:35 – 2:35 p.m.

Attracting and Servicing Student Members in 2019 and Beyond

Gary Perez, President/CEO, USC Credit Union

Serving college students has never been more important— or more challenging—than in the current environment. In this timely presentation, Gary Perez will discuss the importance of forging relationships with young adults and the factors contributing to the alarmingly low credit union penetration rates within this critical segment.

2:40 – 3:40 p.m.

Good Governance and Related Policies

Bruce Hoogstraten, President, Geo-San, Inc.

Learn what a good governance model looks like and explore the best policies to support it.

  • Discover your CEO limitations
  • Choose the proper policies to deter fraud
  • What is an “Ends Statement”?

3:40 – 4:00 p.m.

Daily Wrap-Up

Wednesday, October 16, 2019

7:30 – 8:30 a.m. (GP)

Sit-Down Breakfast

Join us for a hearty sit-down breakfast. Registered guests are welcome to attend.

8:30 – 8:45 a.m.

Opening Remarks

8:45 – 9:45 a.m.

U.S. Economic Outlook & It's Impact on Credit Unions

Steven Rick, Chief Economist, CUNA Mutual Group

Economist Steven Rick will discuss how the global economy, the overall financial sector and the labor market will affect the U.S. economy, U.S. interest rates and ultimately your credit union balance sheet and earnings performance.

Join him as he analyzes and establishes standards against which your CU’s own performance can be measured. He’ll also identify trends of savings and loan activity, and weigh the influence of future economic events on growth patterns out into 2020.

9:45 – 10:05 a.m.

Networking and Refreshment Break

10:05 – 11:05 a.m.

Roundtable Discussion By Asset Size

One of the most valuable aspects of attending a conference is the opportunity to network with other credit union professionals from across the country. Networking with those from credit unions of similar asset size is even a greater benefit. Join fellow attendees for a roundtable session to discuss the pressing issues facing credit unions.

11:05 a.m. – 12:05 p.m.

Critical Culture Connection - Part I

Dr. Neil Goldman, Senior Partner, Goldman Consulting & Strategy (GCS), Inc.

Dr. Peter Drucker famously wrote, “Culture eats strategy for breakfast.” In truth, Culture also eats vision and values—for lunch and dinner, too. In short, the vast majority of credit unions currently operate with a legacy belief system determined decades ago. Yet today’s rules and requirements for success are indeed very different. In fact, long-time, inherited behavior drivers more often serve as anchors impeding our collective futures, rather than essential innovation-drivers positioning us for positive change. The message: Manage and overturn your culture, or it may manage and overturn you.

As an outgrowth of his doctoral studies, and over two decades of credit union consulting experience, Dr. Goldman will help you gain insights into the importance of understanding your credit union’s corporate culture.

  • Culture’s powerful connection—to strategy, value and vision attainment as well as employee engagement
  • The SPECS model, a framework for understanding the expectations and mindset of today’s consumer
  • Ways to assess culture – how to understand and identify what is currently “correct” at your organization, and whether this underlying belief system is an impediment or impetus for your success
  • The 10 most common cultural inhibitors limiting credit unions nationally

12:05 – 1:15 p.m. (GP)

Sit-Down Luncheon

Join us for lunch. Registered guests are welcome to attend.

1:15 p.m. – 2:15 p.m.

Critical Culture Connection - Part II

Dr. Neil Goldman, Senior Partner, Goldman Consulting & Strategy (GCS), Inc.

Dr. Goldman picks up where he left off, including . . .

  • Strategies and tools to escalate your credit unions culture, focus and achievement.
  • Why acceptance of mediocrity is a death-knell to your credit union, and adherence to accountability will accelerate your credit union’s ascent.
  • Why so many positive initiatives with great thinking behind them fail, and why your culture, not your leadership, may be to blame.

2:20 p.m. – 3:20 p.m.

ADA Compliance

Nicole Harper, Sr. Strategic Initiatives Analyst, Jack Henry & Associates, Inc

Your marketing website plays an integral role in your credit union’s digital presence. But do you know how the Americans with Disabilities Act (ADA) impacts your website? Do you understand “WCAG”? If this acronym is new to you, this ‘session will provide some answers.

Predatory ADA website accessibility lawsuits across the country are capturing headlines, so credit unions must arm themselves with information and take proactive action.

Session participants will walk away with a better understanding of what “website accessibility” means as well as the risks of non-compliance. Nicole Harper will share important considerations, recommendations and helpful resources to ensure that your credit union delivers a digital experience that serves all members well through digital inclusion.

3:20 p.m. – 3:30 p.m.

Daily Wrap-Up

Thursday, October 17, 2019

7:30 – 8:30 a.m. (GP)

Sit-Down Breakfast

Join us for a hearty sit-down breakfast. Registered guests are welcome to attend.

8:30 – 8:40 a.m.

Opening Remarks

8:40 a.m. – 9:40 a.m.

How the Investment Portfolio Can Help Your Credit Union Meet Its Financial Goals

Adrian Johnson, Senior Vice President, MECU of Baltimore

Depending on the needs of the balance sheet, the investment portfolio can be a major contributor if positioned correctly. In this session, you will learn how the investment portfolio can contribute to income, liquidity, and/or simply mitigate interest rate risk.

9:40 – 10:00 a.m.

Networking Refreshment Break

10:00 a.m. – 11:00 a.m.

What the Future Holds - Strategies to Redifine Your Credit Union

Nicolette Lemmon, President, LemmonTree Marketing Group

There have been fundamental shifts in the relationships between the member and credit union, customer and business, employer and employee, and company and vendor.

Technology has pushed the financial arena into new competitive areas, and the global economy has given consumers more choices than ever before. This market demands the development of new strategies to meet the challenges of attracting and retaining members.

Making decisions about the future when participating in strategic planning can be easier when applying questions around three strategies. Your credit union can thrive when you develop solutions that fit your brand using these strategies.

  • Hybrid Business Model: Creating a system that embraces the new financial behaviors of the generations from Z to Boomer
  • Own the Member: Engaging and serving members seamlessly from mobile to website to branch, capturing and keeping their business
  • Competitive Brand Story: Personalizing the credit union to members as a trusted financial partner starting with the staff, management, and volunteers

Nicolette will take you on a tour of how the landscape is changing for financial services and the ideas to consider when planning for your credit union’s success.

11:05 a.m. – 12:05 p.m.

Winning the War for Talent

James Schenck, President/CEO, PenFed Credit Union

With over 10,000 other financial firms and America’s Fortune 500 companies constantly increasing their scale, competition for talent is fierce. PenFed President and CEO James Schenck, leader of America’s second-largest federal credit union, will offer his advice on how credit unions can win the war for talent. James will share five qualities the most talented candidates will be looking for in their employers. And he will give you five challenging questions to help your credit union attract, inspire and retain top talent.

12:05 p.m. – 12:15 p.m.

Conference Wrap-Up

Take the Afternoon & Evening to Enjoy the Sites, Sounds & Flavors of San Diego!

Friday, October 18, 2019

Travel Day - Have A Safe Trip Home