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Meet our conference speakers, each highly-regarded industry professionals. Plan to join them for timely sessions packed with fresh ideas and innovative solutions to the Issues facing today’s credit unions.

Speaker Information

Bill Farley

Sales Manager-Select, CUNA Mutual Group

Bill leads a sales team of 12 executives who provide superior service to more than 800 credit unions in the eastern United States.

Bill joined CUNA Mutual in 2001 as Division Manager of Business Development. He was promoted to Regional Vice President of Lending for the Southeast Marketing Division in 2004, and he accepted his current position in 2006. Bill is based in Lynchburg, Virginia.

Previously, Bill spent 13 years as President & Chief Executive Officer of Central Virginia Federal Credit Union, and he worked for five years as Vice President & City Executive for North Carolina State Employees Credit Union.

Bill earned a Bachelor’s Degree in business administration from the University of North Carolina. He has completed the Credit Union Executive Society (CUES) CEO Institute at Wharton School of Business and the CUES Advanced Leadership Institute at Harvard University.

Bruce Hoogstraten

President, GEO-San, Inc.

Bruce Hoogstraten is President of Geo-San, Inc. which has been in existence since 1998. He has over 30 years of experience in operational management, sales, and engineering. Geo-San is a management consulting practice focusing on operational management issues for small businesses, government contractors, as well as being instrumental in supporting various non-profits organizations. He has also been the executive director for the non-profit advocacy group – the NASA Aerospace Support Team (NAST) for over 15 years.

After receiving his MBA from the University of Pittsburgh, Mr. Hoogstraten worked for Ferguson Enterprises, Incorporated as a manager specializing in sales, operations and business processes. The first startup venture Mr. Hoogstraten created was an effort centered on technology transferred from NASA involving a patented ultra stable-laser which was marketed in the space-based communication industry – and now is involved in a new partnership commercializing NASA LIDAR technology for GPS denied navigational control systems.