Conference Agenda

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The Social Media Conference is full of timely sessions packed with fresh ideas and innovative solutions to the issues facing today’s credit unions.

Thursday, June 25, 2020

Schedule subject to change. Registered guests are welcome during these (GP) credit union conference events.

Earn 12 CPE credits while attending this conference.

11:30 a.m. - 1:00 p.m.

Registration

1:00 p.m. - 1:15 p.m.

Opening Remarks

1:15 p.m. - 2:15 p.m.

So, You've Been on Social Media for 10 Years...Now What?

Holly Arter, Marketing Consultant/Media Strategist, Braid Creative

2:15 p.m. - 2:30 p.m.

Networking Refreshment Break

2:30 p.m. - 3:30 p.m.

Governance and Social Media

Tom Glatt, Jr., Principal/Strategy Consultant, Glatt Consulting Group, Inc.

3:30 p.m. - 3:45 p.m.

Daily Wrap-Up

5:00 p.m. - 6:00 p.m. (GP)

Welcome Reception: Co-Sponsored by OM Financial

Cocktails. Light dining. Great Conversation!

CU Conferences is grateful for the support of its sponsor, OM Financial, and would like to thank them for co-sponsoring the reception. Learn more about OM Financial.

Friday, June 26, 2020

8:00 a.m. - 9:00 a.m. (GP)

Sit-Down Breakfast

9:00 a.m. - 9:15 a.m.

Opening Remarks

9:15 a.m. - 10:15 a.m.

Instagram vs. Snapchat for Business

Brett Jackson, CEO, Systemax

10:15 a.m. - 10:30 a.m.

Networking Refreshment Break

10:30 a.m. - 11:30 a.m.

Social Media: What is it Good For?

Tom Glatt, Jr., Principal/Strategy Consultant, Glatt Consulting Group, Inc.

11:35 a.m. - 12:35 p.m.

Video is the New Language of Social Media

Holly Arter, Marketing Consultant/Media Strategist, Braid Creative

12:35 p.m. - 1:35 p.m. (GP)

Group Luncheon

1:35 p.m. - 2:35 p.m.

The Right Way to Tell Your Credit Union's Story on Social Media

Elizabeth Arnold, Account Executive, On the Mark Strategies

2:40 p.m. - 3:40 p.m.

Social Media Platforms Should Not be Treated Equally

Cori Rodriguez, Board Director, Tucson Federal Credit Union

3:40 p.m. - 4:00 p.m.

Daily Wrap-Up


Saturday, June 27, 2020

8:00 a.m. - 9:00 a.m. (GP)

Sit-Down Breakfast

9:00 a.m. - 9:05 a.m.

Opening Remarks

9:05 a.m. - 10:05 a.m.

Ridiculously Powerful Facebook Targeting

Brett Jackson, CEO, Systemax

10:05 a.m. - 10:20 a.m.

Networking Refreshment Break

10:20 a.m. - 11:20 a.m.

Staying Current with Creative Trends

Tara Street, Brand Strategist/Creative Director, Braid Creative

11:20 a.m. - 12:20 p.m.

Panel Discussion

You will have a lot of new information to process by this point in our conference. Join some of our all-star team of presenters as they come together for a lively panel discussion involving the trends and topics we have explored over the past few days.

Specifically, the panel will address questions on how to take social media from theory into everyday practice within your credit union.

12:20 - 12:30 p.m.

Conference Wrap-Up

1:00 - 5:00 p.m.

Optional Excursion - Details to Follow

Take the Afternoon & Evening to Enjoy the Sites, Sounds & Flavors of Portland!

Sunday, June 28, 2020

Travel Day. Have a safe trip home!