Conference Registration

Welcome Reception

Ho’olu Komo La Kaua (please join us) for cocktails, light dining and a valuable networking opportunity with fellow directors, board chairs, supervisory committee members, CEOs, senior management, committee members, other credit union leaders from across the country and . . . “The Ones In Red”

CU Conferences is grateful for the support of its sponsor, OM Financial, and would like to thank them for co-sponsoring the reception. Learn more about OM Financial.

Sit-Down Breakfast

Join us for a hearty sit-down breakfast. Registered guests are welcome to attend.

Opening Remarks

Building New Leadership - Attracting Good Board Members

Tim Quinn, President, Success From the Inside Out

You hold the key to future leadership. With your unique experience and considerable knowledge, you can make a difference - and you are in the midst of a community that is desperately in need of it. This session will sharpen the skills you have to be an effective mentor to nurture and build new leaders in your organization. Together we will cover the emotions of leadership along with focus, authority, communication, execution, motivation, and legacy. You will leave this session with an outline to develop another person into a leader in a life changing way. This has an opportunity to be one of your greatest contributions.

Networking/Refreshment Break

SERPS 101

Tammy O'Hara, Executive Benefits Consultant, OM Financial

SERPs 101 provides an overview of Supplemental Executive Retirement Plans (SERPs) including the following:

• Why credit unions offer SERPs

• What options are available?

• How the two credit union SERP alternatives (457(f) & Split Dollar) work

• Their impact to the credit union and to the executive, from both an income and tax perspective

Five Critical Factors Defining the Future of Financial Services - Part I

Sundeep Kapur, Founder, Digital Credence

Expect dramatic change in the world of financial services over the next five years. Sure, a traditional financial institution is vital, but if we do not evolve to meet the emerging environment, our share of wallet will erode, and eventually, we will be left behind. Here are five critical factors that will mold where we are headed as an industry that serves:

1. Full Suite Mobility: Prepare for comprehensive digital banking solutions that provide banking, payments, and wellness to consumers – with everything delivered on the “go.”

2. On Demand Banking: The consumer we serve will connect at their time and place of choosing – simplified access across channel.

3. Personalized Financial Bundles: Forget a la carte offerings, the consumer and the financial institution will collaborate to create a unique bundle that is relevant.

4. Machine Human Collaboration: Data, insight, and artificial intelligence will assist both the consumer and the financial institution in every interaction.

5. Open Download Integration: Easy, automated, continuous integrations in an environment that is secure, dynamic, and delivers on the promise of self-service.

Sit-Down Luncheon

Five Critical Factors Defining the Future of Financial Services - Part II

Sundeep Kapur, Founder, Digital Credence

So how would your credit union work to shape three important things – develop the human element that serves members, drive a channel strategy, and create insight through multiple real-time data streams? Join Sundeep after lunch for a continuation of his presentation to see how your credit union can achieve this.

Beyond Financial Literacy

Stephen Kwock, Principal, Kwock & Company CPAs

Each director has the duty to have familiarity with basic finance and accounting practices, including the ability to read and understand the balance sheet and income statement in accordance with NCUA Rules and Regulation 701.4(b). This session goes beyond the required financial literacy courses and explores key CAMEL ratios and other key financial statement accounts that facilitate your understanding of the credit union’s financial condition.

Daily Wrap-Up

Sit-Down Breakfast

Join us for a hearty sit-down breakfast. Registered guests are welcome to attend.

Opening Remarks

Internal Controls are Quintessential, Why?

Stephen Kwock, Principal, Kwock & Company CPAs

Chapter 4 in the NCUA Examiner’s Guide firmly places the responsibility of having a strong internal control structure right on the shoulders of credit union’s board of directors. At this session, we will discuss the (COSO) Committee of Sponsored Organization – Treadway Commission’s internal control framework and how your credit union can establish a strong internal control structure. We will briefly review the 5 internal control components and the 17 complementary principles.

Networking/Refreshment Break

Groundwork for Strategic Planning

Tim Quinn, President, Success From the Inside Out

Each year your board should be reviewing long and short-term plans and goals for your credit union and adjusting your course. Everyone on the board brings different resources and during your planning sessions it is necessary to cultivate these resources, so you are at your best.

Strategic planning can be a daunting task, but with an outline you can lay some groundwork to make your planning sessions, and execution, more productive. Use this up-to-date information to compare to your current services and then maximize your resources to make good decisions regarding the future of your union.

Your Credit Union Brand - Let's Get Personal!

Nicolette Lemmon, President, LemmonTree Marketing Group

When the pandemic required masks and hand sanitizers, the ability to be friendly and engage with members dropped to a new low. While digital solutions have been growing across the financial industry, the changes to consumer habits requires a shift in personal service.

Developed from years of working within the credit union industry, the new norm for many credit unions has shifted dramatically. From ways to pay digitally and applying online, the loss of personal service in branches and by phone has shifted.

The ideas discussed include:

• Finding experiences to engage with members for their personal financial success

• Using different approaches with the five generations

• Telling your credit union brand through member stories

Daily Wrap-Up

Sit-Down Breakfast

Join us for a hearty sit-down breakfast. Registered guests are welcome to attend.

Opening Remarks

What the Future Holds - Trends Redefining Your Credit Union's Business

Nicolette Lemmon, President, LemmonTree Marketing Group

There have been fundamental shifts in the relationships between the member and credit union, customer and business, employer and employee, and company and vendor. Not only the pandemic affecting people’s lives, but technology has pushed the financial industry into new competitive arenas. Consumers have been given more choices than ever before. The result has been the emergence of a new member dynamic because of the many options in the marketplace. This market demands the development of new strategies to meet the challenges of attracting and retaining members.

Making decisions about the future for the management team and board of directors can be easier when applying questions around three strategies. Your Credit Union can thrive when you develop solutions that fit your brand using these strategies:

• Hybrid Business Model – Creating a system that embraces the new financial behaviors of the generations from Z to Boomer

• Own the Member – Attracting, retaining, and serving members digitally with branch options to keep their business as well as get them to refer your CU

• Competitive Brand Story – Personalizing the credit union with stories that engage, entertain and capture members across the whole team – staff, management, and volunteers

Nicolette will take you on a tour of how the landscape is changing for financial services and the ideas to consider when planning for your credit union’s success.

Networking/Refreshment Break

Truly Understanding the Impact of Real-Time Payments

Sundeep Kapur, Founder, Digital Credence

The traditional payment rails are set for change. Of course, fintechs have already created their own payment network which is real-time. What impact will real-time payments have on your credit union? This session will start with an accelerated focus on the fundamentals, talk about the expected change, and provide you with a strategy to take advantage of this new network. Basic, advanced, and relevant use cases to help you enhance your offering.

Roundtable Discussion

Exchange ideas with fellow participants during a lively discussion. This roundtable will allow time for discussion on key topics followed by representatives from each table sharing thoughts and ideas discussed at their particular table.

Conference Wrap-Up