Annual Social Media Conference
Register

Renaissance Boston Waterfront Hotel
July 12 – 15, 2018

Boston, Massachusetts
Register  – Brochure

Join some of the top social media experts as we gather for informative sessions and discussions on today’s important issues surrounding social media.

Hotel and Travel Information

Renaissance Boston Waterfront Hotel | 606 Congress Street | Boston Massachusetts | 1-800-228-9290

To Book Your Room At The Renaissance Boston Waterfront Hotel:

  • Book your room online
  • Call the Renaissance Boston Waterfront Hotel at 1-800-228-9290 to make your reservation.
  • Please mention CU Conferences to receive special rates starting a $279.
  • If you are unable to book your room online or by calling the hotel, please contact
    CU Conferences at 888-465-6010 for assistance.
  • Rates based on availability
Date Investment
On or Before May 10, 2018 $1045
May 11 , 2018 – June 7, 2018 $1095
June 8, 2018 and Beyond $1145
Guest Program $225

Social Media Conference:

For just $225, your registered guest can enjoy all the pleasures of the Renaissance Boston Waterfront Hotel along with the following events:

  • Thursday”s Welcome Reception
  • Friday’s Sit-Down Breakfast
  • Friday’s Sit-Down Luncheon
  • Saturday’s Sit-Down Breakfast

Who Will Attend

  • Social Media Specialists
  • Marketing Managers
  • Business Development Managers
  • CEOs
  • Board of Directors
  • Board Chairs
  • Supervisory Committee Members
  • Senior Management
  • Committee Members
  • Branch Managers

Agenda – Subject to Change

Thursday, 07-12-18

10:00 a.m. – 1:00 p.m. Conference Registration
10:30 a.m. – 11:30 a.m. Optional Bonus Session: Perhaps your credit union has been using social media for quite some time but you need some pointers to unleash the power of the social media channels. Maybe your credit union is just beginning to use social media as a marketing tool to reach your members. Join some of our conference presenters as they work with you one-on-one to guide you through fine-tuning your personal social media accounts, including Facebook, Twitter, and more. Utilize this time to ask specific questions relevant to your marketing goals before delving into the rest of the conference sessions. You’ll learn just how powerful social media can be for your credit union.
11:30 a.m. – 1:00 p.m. Lunch on Your Own
1:00 – 1:15 p.m. Opening Remarks
1:15 – 2:15 p.m. How To Identify Social Media Legal Risks
Ethan Wall, President/CEO, Social Media Law and Order Education, LLC
2:15 p.m. – 2:30 p.m. Networking/Refreshment Break
2:30 p.m. – 3:30 p.m. What Matters Now: How To Engage Multi-Cultural Audiences On Social Media
Marji Sherman, Manager, Social Media/Consumer Experience, CUNA Mutual Group
3:30 p.m. – 3:45 p.m. Wrap-Up
5:00 p.m. – 6:00 p.m. (GP) Welcome Reception: Enjoy cocktails, light dining and networking with your peers from across the country and “The Ones In Red“.

Friday, 07-13-18

8:00 a.m. – 9:00 a.m. (GP) Sit-Down Breakfast
9:00 a.m. – 9:15 a.m. Opening Remarks
9:15 a.m. – 10:15 a.m. Should You Fire Over Facebook? Managing Credit Union Employees Social Media Use Under Federal Law
Ethan Wall, President/CEO, Social Media Law and Order Education, LLC
10:15 a.m. – 10:30 a.m. Networking/Refreshment Break
10:30 a.m. – 11:30 a.m. Ridiculously Powerful Facebook Targeting
Brett Jackson, CEO, Systemax
11:35 a.m. – 12:35 p.m. Strategies To Drive Social Media Success – Part I
Tom Glatt, Jr., Executive Consultant/Owner, Glatt Consulting Group, LLC
12:35 p.m. – 1:35 p.m. (S/G) Group Luncheon
1:35 p.m. – 2:35 p.m. Strategies To Drive Social Media Success – Part II
Tom Glatt, Jr., Executive Consultant/Owner, Glatt Consulting Group, LLC
2:40 p.m. – 3:40 p.m. How Much Money Should Your Credit Union Spend On Social Media Marketing?
Natalie Powers, Vice President/Strategy & Client Services, Third Degree
3:40 p.m. – 4:00 p.m. Daily Wrap-Up

Saturday, 07-14-18

8:00 a.m. – 9:00 a.m. (S/G) Sit-Down Breakfast
9:00 a.m. – 9:05 a.m. Opening Remarks
9:05 a.m. – 10:05 a.m. Building an Effective YouTube Channel
Tom Glatt, Jr., Executive Consultant/Owner, Glatt Consulting Group, LLC
10:05 a.m. – 10:20 a.m. Networking/Refreshment Break
10:20 a.m. – 11:20 a.m. Digital Marketing & Social Media Today
Kevin Kelly, Director of Digital and Web, Third Degree
11:20 a.m. – 12:20 p.m. Panel Discussion: Ask Questions. Share Ideas. Leave With Valuable Knowledge!
12:20 p.m. – 12:30 p.m. Conference Wrap-Up

Sunday, 07-15-18

Travel Day – Have a Save Trip Home!

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