Business Development & Marketing Conference
Register

Caesars Las Vegas
Las Vegas, Nevada
February 20 – 22, 2018 – Brochure

Register ONLY for the Business Development/Marketing Conference

Register for BOTH the Business Development/Marketing AND Maximizing Your Credit Union’s Earnings Conferences

Hotel Information

Caesars Palace | 3570 South Las Vegas Blvd. | Las Vegas, Nevada | 89109

To Book Your Room At Caesars Palace Las Vegas:

  • Book your room online
  • Call Caesars Palace at 866-227-5944 to make your reservation.
  • Mention CU Conferences to receive special rates starting a $199.
  • Rate does not include a $35 per night resort fee.
  • Rate based on availability
  • If you are unable to book your room, call CU Conferences at 888-465-6010 for assistance.
Date Business Development/Marketing Conference
Business Development/Marketing Conference AND Maximizing Your Credit Union’s Earnings Conference 
On or Before December 20, 2017 $1045 $1645
December 21, 2017 – January 18, 2018 $1095 $1695
January 19, 2018 and Beyond $1145 $1745
Guest Program $199 $399

 

Business Development and Marketing Conference Guest Program:

For just $199, your registered guest can enjoy all the excitement of Caesars Palace along with the following events:

  • Tuesday’s Welcome Reception
  • Wednesday’s Sit-Down Luncheon
  • Thursday’s Sit-Down Breakfast

Who Will Attend

  • Business Development Managers
  • Marketing Team
  • CEOs
  • Directors
  • Board Chairs
  • Supervisory Committee Members
  • Senior Management
  • Committee Members
  • Branch Managers

Agenda – Subject To Change – GP= Guest Program: Registered Guest Are Welcome To Join You At These Events

Tuesday, 02-20-18

5:00 p.m. – 6:00 p.m.
Registration for Business Development & Marketing Conference
6:00 p.m. – 7:00 p.m. (GP) Welcome Reception – Cocktails, light dining & valuable networking

Wednesday, 02-21-18

8:00 a.m. – 9:00 a.m. (GP) Sit-Down Breakfast
9:00 a.m. – 9:15 a.m.
Opening Remarks
9:15 a.m. – 10:15 a.m. Exceeding Member Expectations
Lynn Guiliani, President/Founder, Progressions, Inc.
10:15 a.m. – 10:30 a.m. Networking/Refreshment Break
10:30 a.m. – 11:30 a.m. Strategic Marketing 2.0: Integrating Content, Engagement and Social Media Strategies
Hilary Reed, Chief Strategist, Empower Strategic Solutions
11:35 a.m. – 12:35 p.m. Getting More Strategic About Growth – Part I
Celeste Cook, CEO/Founder, cuStrategies, LLC
12:35 p.m. – 1:35 p.m. (GP) Group Luncheon
1:35 p.m. – 2:35 p.m. Getting More Strategic About Growth – Part II
Celeste Cook, CEO/Founder, cuStrategies, LLC
2:40 p.m. – 3:40  p .m. The New Landscape of Credit Union Marketing
Bill McKenna, Vice President of Marketing, American Heritage Credit Union
3:40 p.m. – 4:00 p.m. Daily Wrap-Up

Thursday, 02-22-18

8:00 a.m. – 9:00 a.m. (GP)
Sit-Down Breakfast
9:00 a.m. – 9:05 a.m. Opening Remarks
9:05 a.m. – 10:05 a.m.
Realigning Your Management Structure for Business Development Results
Tom Glatt, Jr., Executive Consultant/Owner, Glatt Consulting Group, Inc.
10:05 a.m. – 10:20 a.m. Networking/Refreshment Break
10:20 a.m. – 11:20 a.m. Key Steps to Growing Your Loan Portfolio
Ancin Cooley, CIA, CISA, Principal, Synergy Credit Union Consulting
11:25 a.m. – 12:25 p.m. Speaking the Language of Millennials
Holly Arter, Marketing Strategist, Braid Creative
12:25 p.m. – 12:45 p.m.
Conference Wrap-Up

 

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