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Business Development and marketing Conference

February 7 - 9, 2010
The Venetian All-Suites Resort
Las Vegas, Nevada

28TH Annual Bottom Line Conference


February 9 - 12, 2010
The Venetian All-Suites Resort
Las Vegas, Nevada

Attend Both For Best ROI!

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AGENDA
Tentative Schedule - Subject To Change

Sunday, February 7, 2010

5:30 p.m. - 7:00 p.m. Business Development/Marketing Conference Registration
6:00 p.m. to 7:00 p.m.* "Welcome to Las Vegas" Reception

Monday, February 8, 2010
Business Development/Marketing Conference Begins

8:30 a.m. to 9:00 a.m. Business Development/Marketing Conference Registration
8:45 a.m. to 9:00 a.m. Opening Remarks
9:00 a.m. to 9:45 a.m. Thinking Like A Business Owner

Teri Bosley
President
Monarch Performance Group, LLC
9:45 a.m. to 10:30 a.m. Power of Leadership In Tough Economic Times

Steve Langley
VP, Sales Service and Training
Travis FCU
10:30 a.m. to 10:45 a.m. Networking/Refreshment Break
10:45 a.m. to 11:45 a.m. Dynamic Trends In Credit Union Marketing

Sean McDonald
Director of Business Development

Liberty Savings FCU
11:45 a.m. to 12:30 p.m. Pain-Free Cross-Selling For The Savvy Credit Union Professional

Tiffanie Lyons
Sales Expert, Author & Professional Speaker
Lyon Sales Institute, LLC
12:30 p.m. - 1:30 p.m.* Group Luncheon
1:30 p.m. to 2:30 p.m. Membership Growth Recipe: Business Development & Community Relations

Mark Arnold
Vice President
Neighborhood Credit Union
2:30 p.m. to 3:30 p.m. Three Strategies For Business Development

Gary Hess
President
Hess Consulting
3:30 p.m. to 3:45 p.m. Wrap-up

Tuesday, February 9, 2010
Business Development/Marketing Conference

8:00 a.m. to 9:00 a.m.* Sit-down Breakfast
9:00 a.m. to 9:05 a.m. Opening Remarks
9:05 a.m. to 10:00 a.m.

Creative Advertising - Created On The Web

Gary Hess
President
Hess Consulting

10:00 a.m. to 10:15 a.m. Networking/Refreshment Break
10:15 a.m. to 11:15 a.m. Building A Lasting Brand - Advanced Branding For Credit Unions

Mark Arnold
Vice President
Neighborhood Credit Union
11:15 a.m. to 12:15 p.m. CEO Succession Planning

Tom Glatt, Jr
Executive Consultant/Owner
Glatt Consulting, LLC

12:00 p.m. to 12:15 p.m. Wrap-up
5:00 p.m. to 6:00 p.m. Registration for 28th Annual Bottom Line Conference
5:00 p.m. - 6:00 p.m.* Reception: Whether you're leaving Las Vegas, just arriving for the Bottom Line Conference or, like most, attending both events, here's another chance to enjoy cocktails and the company of other credit union pros from across the nation.

Wednesday, February 10, 2009
28th Annual Bottom Line 2010

8:00 a.m. to 9:00 a.m.* Sit-down Breakfast
9:00 a.m. to 9:15 a.m. Opening Remarks
9:15 a.m. to 10:15 a.m. Protect Your Credit Union's Bottom Line - You Must Start Out With Outstanding Service

Sean McDonald
Director of Business Development

Liberty Savings FCU
10:15 a.m. to 10:30 a.m. Networking/Refreshment Break
10:30 a.m. to 11:30 a.m.

Digital Coaching To Drive Results

Teri Bosley
President
Monarch Performance Group, LLC

11:30 a.m. to 12:30 p.m. Why Do Members Use The "Other Guy" Too? Finding Ways To Earn A Greater Wallet Share

Steve Langley
VP, Sales Service and Training
Travis FCU
12:30 p.m. - 1:30 p.m.* Group Luncheon
1:30 p.m. to 2:30 p.m. Strategic Planning

Tom Glatt, Jr.
Executive Consultant/Owner
I
Glatt Consulting, LLC
2:30 p.m. to 3:30 p.m. Building And Sustaining A Pain-Free Sales Culture

Tiffanie Lyons
Sales Expert, Author & Professional Speaker
Lyon Sales Institute, LLC
3:30 p.m. to 3:45 p.m. Wrap-up

Thursday, February 11, 2010
28th Annual Bottom Line Conference

8:00 a.m. to 9:00 a.m.* Sit-down Breakfast
9:00 a.m. to 9:15 a.m. Opening Remarks
9:15 a.m. to 10:15 a.m. Executive Compensation

Christie Summerville, MBA, SPHR
Vice President, Practice Leader

Koker Goodwin & Associates
10:15 a.m. to 10:30 a.m. Networking/Refreshment Break
10:30 a.m. to 11:30 a.m. Revitalizing Your Branch Delivery Network For Growth

Kevin Blair
President
NewGround

11:30 a.m. to 12:30 p.m. Attracting Younger Board Members

Tamra Matsuda
Board Member

TruStone Financial Credit Union
12:30 p.m. to 12:45 p.m. Wrap - Up
Friday, February 12, 2010
  Travel Day... Have a safe trip home!
* Bring Your Registered Spouse/Guest To These Events

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